How does Boxing the Compass engage with Genesis 6-9 Essay

How does Boxing the Compass engage with Genesis 6-9 - Essay Example To solve the cases of idolatry, one needs to love and trust the gift giver with absence of interference from any gift or anything other than God alone. Then people are capable of loving and appreciating gifts accordingly, neither giving them too much strength nor failing to be thankful for them. People are then free indeed, and not in bondage or addiction to anything that cannot satisfy them or give them peace known as shalom. Imagine a novella contagious intimation of the oceans in their fatal fragility as maintenance of life by narrating a daughter in the morning for her mother. Via the grief of the daughter, the novella permits the mourning climate change solicits in language to seek an articulation. The imaginings drive us to the uncanny work of Sandy Florian of mourning in the Boxing the compass novella. Florian’s novella boxing the compass follows a lady through a day into which she awakens. After that, she leaves her house. She heads to buy bread at a local store. She comes back to her apartment, brews tea, takes a shower and leaves again her home. She rides an urban passenger train toward the graveyard where her mother was buried. In fact, the whole of the day confronts the lady with a procedure of rousing. The day is an anniversary of the era the lady’s mother died; the day disoriented the daughter utterly. The conceit of the novella boxing the compass gestures toward the disorientation. That is about the sunless she peers moonless she looks for lifeless. She looks for the mirror yearning for an inside magnetic compass for those little kids who cannot yacht their ships with ease. Peoples’ memories are elusive. It turns and twists, infiltrates and tangles, it shifts and moves smoke-like structure and so foggy, it is the lens via which people see. According to Einstein (1922), memory is deceptive because it is today’s events coloring. From this novella, boxing the compass, give readers an elucidation of what is

International Marketing Strategy for Tesco

International Marketing Strategy for Tesco Executive Summary This report outlines international marketing strategy for Tesco for its market entry into Sweden with a range of baby wear. The SWOT and PESTAL analysis show that Tesco currently has the resource capabilities to successfully enter the market and implement a market development strategy. The report recommends that Tesco target the high-end market segment with a differentiation strategy. This report will assist in understanding and the formulation of an international marketing strategy for Tesco Plc. The report will use PESTLE and SWOT analysis to provide an insight into Tesco’s current market situation. This will help management in making the correct strategic choices in terms of corporate and international strategy in terms of lunching a range of baby wear (infant toddler clothes) into Eastern Europe (Namely, Sweden). The report will outline how Tesco will make such market diversity and also managing corporate portfolio. We will use the Ansoff Matrix to consider market entry models. The final part of this report will provide an activity plan for Tesco along with a profit and loss account. Measurements and control with contingency plans will also be discussed. Company Profile Tesco runs more than 2,300 supermarkets, hypermarkets, and convenience stores in the UK (where it is the market leader in food retail), Ireland, Central Europe, and Asia. Its operations include convenience and gasoline retailing (Tesco Express), small urban stores (Tesco Metro), hypermarkets (Tesco Extra), and financial services through Tesco Personal Finance. A global leader in online grocery sales, it owns a 35% stake in US grocery chain Safeways GroceryWorks. It is the leading online grocery store and it is now expanding its business with a TV channel and a retail based education institution†. SWOT and PESTLE Analysis of Tesco Plc A PEST analysis of the industry will examine the local, national and global influences of political, economic, social and technological factors to understand opportunities and threats well. All of those (political, economic, social, technical, legal and environmental) factors will to some extent apply to the retail industry in Sweden. POLITICAL – Following the European Integration and Free Trade Agreements, the market has opened up for British Companies to invest in Eastern Europe. Tesco already has 60 Hypermarket store in Hungary. Lidl is uncompromisingly fighting to maintain its market share with an aggressive pricing strategy. ECONOMIC the Retail sector is fairly recession prawn and also very sensitive to changes in interest rates. Since the events of September 11th the world economies have suffered heavily, stocks plummeted and prices are at all time lows. The world economy is however, now on the up post September 11th. Consumers are optimistic and the retail industry is once again booming. SOCIAL – changes in consumer taste and lifestyle represent both opportunities and threats for the industry. Opportunities in terms of new market and consumers, however, there are added threats in terms of alternative established Swedish national retailers (foreign company bias). TECHNICAL – Changes in retailing methods as such clothes sales via the Internet is now a common place in retailing. Paperless operation, the management and administration of the company are undertaken on IT systems, which are accessed through secure servers; provide flexibility in the running of the business. As Sweden is at the forefront of technological advancement with national companies like Ericsson, Tesco would enjoy the comprehensive logistic and distribution channels already in place. LEGAL – National legislation for health and safety both in terms of consumer rights and also in terms of production of own natural renewable resources for making clothes. ENVIRONMENTAL – The renewable source of resources used in production, namely cotton and wool are environmentally friendly. The threats are in terms of legal consequences for livestock’s in terms of health and safety. Market Entry Strategy We can use Ansoff’s product/market matrix to identify directions for Tesco’s strategic development. This matrix offers directions for strategic option available to Tesco in terms of products and market coverage, taking into account its strategic capability and also expectation of stakeholders Source: Johnson, G., Scholes, K., Whittington, R., (2005) We can see from the Ansoff Matrix that Tesco’s lunch of Baby wear in Sweden will involve a market development strategy. As Tesco already sells kid’s clothing (existing product) but Sweden will be a new market. Both capability and market consideration has driven Tesco to into development into new markets. Kid’s clothing is a product that can be exploited in other market segments and also geographical spread internationally. Tesco may encounter some difficulties around creditability and expectations as they attempt to enter the new market. Tesco may not be seen as a credible ‘mainstream’ supplier. Tesco Plc Target Customers Tesco must decide which market segment in Sweden it wants to target; this will subsequently determine its generic strategy. If it wishes to with the low cost retailers then it must adopt a cost leadership strategy. Otherwise it will have to look for differentiation so that it can charge premium prices at the high-end market. As the competitive rivalry in the low cost market is intense, Tesco should enter the high-end market with a differentiation strategy. However, before Tesco decides on its target customers, we need to conduct a market analysis, in terms of size of the baby clothing market in Sweden, market shares of all the existing firms in the market and finally segments within the market, to identify particular segments, so that Tesco can target these and adjust its marketing. Marketing Objective Tesco could have the following objectives: Profitability, in terms of operating margin (a 10% target) Swedish Market share (a 20% target) Customer advocacy (the number of customers who recommend Tesco branded clothing, repeat business) Respected company (the number of community stakeholders who respect Tesco) Employee motivation (the number of employees who feel motivated to deliver Tesco’s goals) Tesco must ensure that it sets ‘SMART’ marketing objectives that are measurable, time limited, attainable and relevant. Marketing Strategy Tesco’ strategy is clear, with growth being pursued from four areas – the core UK grocery business, non-food, international expansion and retailing services such as financial services, the dotcom business and telecommunication packages. Basically, Tesco is using its strong stable core to keep the business ticking over while it forges new riskier areas of growth. Pushing further into non-food in the next phase (Johnson, G., Scholes, K., Whittington, R., (2005)). Lidl is currently destroying the market by selling the products below cost price. Therefore, Tesco’s generic strategy will have to be cost leadership, unless we can successfully differentiate our line of clothing so that we can charge a premium price. A marketing strategy will involve analysing the markets, and which products to offer. The strategy is implemented through marketing tactics, which involve detailed decisions about factors such as the price and the way the product is distributed. So Tesco must decide on its model of entry in terms of, own stores, Internet selling or joint venture with an existing national retailer. Activity Plan Market Research Market Analysis (including demand for baby wear) Mode of Entry Marketing Mix Decisions (Place, Price, Product, Promotion) decisions Methods of promotion – advertising, public relations, direct mail, sales promotion and personal selling Profit Loss account Measurement Controls Tesco must also have in place both financial and strategic controls. Financial controls are in terms of profit targets, capital bids and performance appraisal. Strategic controls in terms of overall strategic balance, agreed business plan, optional services and infrastructure and any short-term constraints such as human resources. Contingency Plan The contingency plan must be in place to ensure that if the product fails having made large capital investments in new store, Tesco must have other products within its portfolio, which it can launch. References and bibliography http://www.forbes.com Johnson, G., Scholes, K., Whittington, R., (2005) Exploring Corporate Strategy Text and Cases, 7th Edition, FT Prentice Hall http://www.hoovers.com/nike/ID__14254/free-co-factsheet.xhtml ACCA Paper 3.5 Strategic Business Planning and Development (2001) The Financial Training Company M.E. Porter, Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, 1985 Jeannet, J., Hennessey, D.H, Global Marketing Strategies, 6th Edition, Houghton Mifflin

Drug Use Essay -- Drugs Narcotics Research Papers

Drug Use Drug use is part of life in the United States. Some people use drugs for medical purposes and some use them to escape from reality or as a way to cope with problems. There are two main types of drugs, medicines and psychoactive drugs. Medicines are used to help the body fight injury and psychoactive drugs are used to cause a change in the users brain activity. Psychoactive drugs are very dangerous. They produce very powerful changes in the body. What a drug does is called its action and unwanted effects are called side effects. The side effects of a psychoactive drug can range from uncomfortable to life threatening. Abuse of a psychoactive drug often results in dependence or addiction where the body needs the drug to function normally. Withdrawal happens when the body is reacting to not having the drug. Withdrawal can be very painful. There are many risks of using drugs besides what they do to you. You can get AIDS from sharing needles, it can cause mental and physical problems in babies, family relationships can be strained, there are sever legal risks, and there are major cost to society. There are many reason why people us drugs. There are 3 major factors that contribute to the risk of drug abuse in teens. Those factors are family, social, and personal. A family risk factor is poor relationships with family members. If teens have close relationships with their family member they are less likely to expe...

A View from the Bridge Essay Essay

A View From The Bridge’ is a play that was first staged in 1955. It was written by Arthur Miller. Arthur Miller was born into a Jewish family in New York in 1915, whose grandparents had come to America from Poland. When the family business failed, they moved to Brooklyn, where A View from the Bridge is set. There, Miller worked in a warehouse to earn money for his university fees. He began to write plays when he was in university and continued to write them after he graduated and became a journalist. In the play, loyalty dictates the events very strongly as because of Eddies mixed emotions for Catharine he chooses to be more loyal to her than to all of his family. Miller shows the importance of loyalty through Eddie telling Catharine the ‘Vinnie Bolzano’ story. Catharine’s reaction shows the audience that in Italy, family loyalty is the most important thing as Catharine is both shocked and horrified that Vinnie snitched on his own Uncle this is why she shockingly says ‘The kid snitched? Miller uses this as an opportunity to tell the audience that the Italian American community is very loyal, which makes Eddie’s betrayal even more shocking. Because Vinnie snitched on his Uncle he could never show his face in public because every one despised and loathed him this is why Beatrice says ‘I never seen him again’. This also shows that the Italian American Community has a very ‘if you snitch on one of us, you snitch on all of us’ mentality. Another way that Arthur Miller portrays the importance of loyalty in the play is the references Eddie uses to Catharine’s Mother. this quote shows that Eddie tries to use the promise he made to Catharine’s Mother as an excuse for being so strict and this is why he says ‘I promised your Mother on her death bed’. This is why he doesn’t want her working in the dodgy part of town; where as it is because of the emotions he feels toward Catharine and he doesn’t want her to have another male figure in her life who could be more important than he is. One of the most important scenes in the play is the ‘Phone Call’ scene which shows Eddie changing his loyalties from his family and friends, to just Catharine. ‘Give me the number for the immigration bureau’ this shows Eddie doing what Vinnie Bolzano didand snitching on Marco and Rodolpho, he does this because of the mixed and confusing emotions he feels for Catharine. Miller also uses stage  directions in the scene such as ‘A phone booth begins to glow on the opposite side of the stage; a faint, lonely blue’ I think that Miller uses the Lighting on the phone booth to show the audience the conflict going on in Eddie’s head; to loose every thing (his family and friends friendship, love, trust and loyalty) but keep Catharine for himself When the immigration officers arrive at the house, Eddie looses the respect and loyalty from his family. Beatrice realizes what Eddie has done when she says‘My God, what did you do? ’. She is completely shocked and horrified as Eddie was a loyal and family orientated man. Miller uses this quote to show the audience that Beatrice is astounded and aghast that Eddie has chosen Catherine over her, even though she is his wife. Marco is furious with the fact that Eddie has just ruined any chance of him getting an American citizenship, this now means that Marco wouldn’t be able to get a well paid job and support his family back in Italy. This is why he says ‘That one! He killed my children! That one stole the food from my children’ this is because although Eddie hasn’t directly murdered Marco’s family, his actions will lead to Marco getting deported and he wouldn’t be able to give his family money to buy food and they would consequently die. The audience would be shocked by what he is saying as he is insulting Eddie who Miller has made out to be the confused character who although he is doing something terrible he thinks that he is doing it for the right reasons, and the audience would therefore feel sorry for him. Miller uses the loyalty theme to show the weakness of men, Eddie betrays his family and community because of the mixed emotions he feels for Catharine.

Resource Identification

Learning is a process that can be difficult or easy, depending on two main variables; the student and the available resources. These resources determine the learning curve of the student. Even if the student is intelligent and the learning tools are not sufficient, things may become difficult. Students should be able to get help whenever a difficult situation arrives. Easy access to these tools is key component for the success of students. The most beneficial resources are detailed in this paper. APA Information and Samples. The first and one of the most beneficial resources available is the APA Information and Samples section in the Center of Writing Excellence (Apollo Group Inc, 2008). The APA Sample Paper is an excellent guide for students who need information on how to format their paper. This sample paper can prove useful when students are in the process of writing their paper and want to find out how to format according to APA, how to use citations and how to provide references. The APA Reference and Citations document illustrates â€Å"in-text citations and references for books† (Apollo Group Inc, 2008) and other sources. Citation examples are readily available for reference. Before starting a paper, students are encouraged to use the ‘APA Title Page Template’. The template is properly formatted and students can get started immediately. All these APA resources can prove to be very helpful. Center for Writing Excellence A large variety of tools are provided to students in order to improve their writing skills. Some of these tools are new features that are designed to be used repeatedly. ‘My Papers’ is a place where reviewed papers are stored for students. The following four resources are the primary features of ‘Center of Writing Excellence’. WritePointSM. WritePoint is a tool that finds grammar mistakes and provides feedback by â€Å"inserting comments into the text of a paper† (Apollo Group Inc, 2008) where required. This greatly reduces the chances of committing grammatical errors. This tool is very easy to use and has very short return time. Students can submit multiple drafts until they are satisfied with the result. Tutor Review. Tutor review is a much more comprehensive tool that is used to obtain feedback on â€Å"format, grammar, organization, punctuation, and usage† (Apollo Group Inc, 2008) of the submitted paper. This service has a longer return time and is used near the start or middle of the study week. Students can use this feature to improve their writing. Plagiarism Checker is by far the most important tool in eliminating ‘Accidental Plagiarism’. It points out necessary adjustments to â€Å"citations and quotation marks using APA format or rewrite their papers using original material† (Apollo Group Inc, 2008). Students should use this tool at least once before submitting the paper. Tutorials and Guides. â€Å"The Tutorials and Guides section is designed to help students improve grammar and writing skills† (Apollo Group Inc, 2008). The main resources include tutorials for Grammar, Plagiarism and English Language Learners (Apollo Group Inc, 2008). The use of these resources in combination with WritePoint and Tutor review helps students obtain greater insight on writing at graduate level. Students should use these resources whenever they get a chance. University Library Meritus University has excellent resources under the library section. The search tool provided is powerful and when used correctly, it can give large number of hits. It provides the convenience of doing research from the comfort of own study room. eBooks The eBooks section contains a wide range of textbooks that students can access anytime for reference. These eBooks can prove to be helpful for students who need to roam outside the course material to find what they are looking for. Classroom. All the information required for the course is under the materials tab. The Main folder under the discussion tab is important for sharing ideas, working together and feedback from the instructor. The whole classroom experience is very interactive. Conclusion The above mentioned resources are designed to make the learning process easier. Students would use these resources whenever they require quick help without going to the instructor or classmates. With sufficient practice these tools can prove to be very useful. References Apollo Group Inc. (2008). Grammar and Writing Guides. Retrieved August 2, 2009, from https://mycampus.meritusu.ca/staticfiles/aapd/grammar2/tutsandguides1.aspx Meritus University. (2009). Center for Writing Excellences. Retrieved August 2, 2009, from https://mycampus.meritusu.ca/classroom/ic/cwe/home.aspx Meritus University. (2009). University Library Home Page. Retrieved August 2, 2009, from http://www.apollolibrary.com/LibraryNew/library.aspx Meritus University. (2009). eBook Collection. Retrieved August 2, 2009, from https://mycampus.meritusu.ca/content/eBookLibrary2/content/home.aspx Meritus University. (2009). Integrated Classroom. Retrieved August 2, 2009, from https://mycampus.meritusu.ca/classroom/ic/classroom.aspx