The Amazing Success Of Starbucks - 1148 Words

Introduction This research paper will provide Key Aspects into how Starbucks balances both the positive and negative positions in concern to ethical and cultural guidelines. Country and Company examples will be provided. Like the pros and cons of many traditional companies and markets becoming obsolete, constant economic flux, Structure, strategy, technological, cultural US companies are even branching out global. Expanding globally allows U.S. companies to expanding their business into different nations. Keeping in mind that different nations have different political, economic, and cultural institutions. Millions of Americans these days depend on the glorious caffeine rich nectar provided to them daily by the local Starbucks chain store. With it is humble roots firmly planted in Seattle Washington, this little coffee shop has turned from a novel idea, into a veritable necessity for Americans on the go. The amazing success of Starbucks can be attributed, in part, to tactical planning. It was through tactical planning that the management team behind Starbucks was able to be so wildly successful. By utilizing their strengths, and capitalizing on trends, as well as periodically evaluating weaknesses and threats, this little coffee joint has become America’s most enjoyable place to get coffee. I. Corporate Facts and History Like many other organizations, executives at Starbucks realized the importance of planning. Planning involves making sound business decisions and goalsShow MoreRelatedThe Success of Starbucks808 Words   |  4 PagesThe success of Starbucks Starbucks was born in 1971 as a small coffee shop. With the management of Howard Schultz, Starbucks turned into a business legend and built a kingdom of coffee. It was dominate specialty-coffee brand in North America. By mid-2002, the company was serving 20 million unique consumers in more than 5000 stores all over the world. It developed at a very high speed. 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